Aging, the increase in medical insurance coverage and reimbursement ratios have brought greater demand for the procurement of medical consumables and household medical equipment. topic of interest.

According to the data from the National Bureau of Statistics, the revenue of my country's medical device industry in 2012 was 156.5 billion yuan, and the market size of medical devices accounted for 8% of the total pharmaceutical market. In 2009, the market size of medical devices accounted for 42% of the total pharmaceutical market. It can be seen that my country's medical device industry still has great development prospects in the future.

So in the face of such a good market prospect, what can the medical device industry do to win?

1. Strong R&D and innovation capabilities. Technological innovation is the source of an enterprise's core competitiveness. Medtronic and Mindray have created many "firsts", and their R&D investment has remained at around 10% over the years.

2. Diversified product line reserves. The diversification mentioned here refers to the upgrading of products of the same type; the second refers to the broadening of product lines in different fields. The cycle of their own research and development is often long, and through mergers and acquisitions, medical device companies can quickly grow into large group companies. We believe that mergers and acquisitions of the same type of products can form a scale effect, and generate synergy in R&D and sales, and strengthen the competitive advantage of products in the segmented field; on the other hand, due to the limited capacity of the medical device market segment, extensional merger It is also the driving force for the company to maintain long-term growth.

3. Construction of international marketing network. Different from the pharmaceutical industry, the medical device industry is a competitive industry. After achieving technological breakthroughs, the cost advantage will be a magic weapon for the emerging market medical device industry to participate in international competition. In addition, the international layout can also be an emerging market medical device industry. Open up a bigger market.

It is believed that the medical device industry, starting from the three dimensions of "R&D innovation capability, diversified product line reserve, and international marketing channels", will surely promote the progress of the industry and make it occupy a place in the field of medical devices.